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Search Engine Marketing Services

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Search Engine Marketing (SEM) Services

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!


Digital Marketing Services

What Is Search Engine Marketing?

Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads' quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.

How Does SEM Work?

  • Keyword Research and Analysis

  • Ads Creation and Landing Page Development

  • Account Setup and Tracking

  • Campaign Launch and Monitoring

  • Evaluation and Analysis

Leora’s Google Ad Management Services

Keyword Research and Planning - Every solid Google paid search campaign is founded on robust and reliable keyword research. Our Google Ads services determine the top keywords to bid on and choose the best from the shortlist. The goal is to find keywords that can provide the maximum possible ROI.

Ad Copy Creation - Leora’s Google Ad Agency has skilled copywriters who have mastered creating ad text that grabs attention and prompts action. We use persuasive language, visual elements and a deep understanding of your audience to craft copy that drives clicks, conversions and sales.

Campaign Setup - If you don’t have a Google AdWords campaign set up yet, our AdWords management company will take care of it for you. For existing campaigns, we’ll ensure a smooth transition from your previous agency. A Google Ads expert will be assigned to closely monitor your campaigns.

Competitor Campaign Analysis - Your competitors’ strategies can give you valuable insights into your campaigns. Our Google Ads management services include a thorough analysis of your competitors’ ads, keywords and landing pages to identify opportunities for improvement and stay ahead of the game.

Landing Page Design and Creation - Pairing effective ads and landing pages can significantly boost conversions. Build trust and credibility with well-designed pages that highlight your offerings. Our Google AdWords management agency tests and optimizes landing pages for better conversions.

Bid Management - Effective bid management goes beyond setting the highest price per click. Leora’s Google Ads services focus on optimizing bids for optimal ad positions at a lower cost. With our AdWords management expertise, we adjust bids based on factors like time of day, location and device type.

Google Analytics and Reporting - Google Analytics provides valuable data on website traffic and user behavior. Our AdWords management company uses this data to optimize your campaigns for better results. We also provide detailed reports on key metrics such as impressions, clicks, conversions, etc.

Have any SEM Projects in mind?
Get in touch with us!