Google Ads Management Services

Get Maximum Returns on Your Advertising Investment
Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends. Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.
The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.

What Are Google Ads?

Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
Video Ads: Video ads appear on YouTube before or during a video.
Shopping Ads: These product listings appear in Google search results when users search for specific products.

Leora's Google Ad Management Implementation Process

Paid Search Analysis
Campaign Setup
Ad Variation Testing
Conversion Tracking
ROI Analysis
Maintenance and Reporting
Multiple Marketing Options
Increased Profitability

Leora’s Google Ad Management Services

Keyword Research and Planning - Every solid Google paid search campaign is founded on robust and reliable keyword research. Our Google Ads services determine the top keywords to bid on and choose the best from the shortlist. The goal is to find keywords that can provide the maximum possible ROI.

Ad Copy Creation - Leora’s Google Ad Agency has skilled copywriters who have mastered creating ad text that grabs attention and prompts action. We use persuasive language, visual elements and a deep understanding of your audience to craft copy that drives clicks, conversions and sales.

Campaign Setup - If you don’t have a Google AdWords campaign set up yet, our AdWords management company will take care of it for you. For existing campaigns, we’ll ensure a smooth transition from your previous agency. A Google Ads expert will be assigned to closely monitor your campaigns.

Competitor Campaign Analysis - Your competitors’ strategies can give you valuable insights into your campaigns. Our Google Ads management services include a thorough analysis of your competitors’ ads, keywords and landing pages to identify opportunities for improvement and stay ahead of the game.

Landing Page Design and Creation - Pairing effective ads and landing pages can significantly boost conversions. Build trust and credibility with well-designed pages that highlight your offerings. Our Google AdWords management agency tests and optimizes landing pages for better conversions.

Bid Management - Effective bid management goes beyond setting the highest price per click. Leora’s Google Ads services focus on optimizing bids for optimal ad positions at a lower cost. With our AdWords management expertise, we adjust bids based on factors like time of day, location and device type.

Google Analytics and Reporting - Google Analytics provides valuable data on website traffic and user behavior. Our AdWords management company uses this data to optimize your campaigns for better results. We also provide detailed reports on key metrics such as impressions, clicks, conversions, etc.

Any Questions find here.

What Is Google AdWords?

Google AdWords is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.
As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).
If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out cost per lead, and target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.

Is Google AdWords Only Search Adverts?

No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.
As well as this there are many different ad formsats from text display ads, through to static banners, animated banners, videos and lightboxes.

What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.
SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.
Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

What’s Involved In Setting Up A Google AdWords Campaign?

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

Understanding your advertising objectives
Understanding your products and profitability of them
Deciding which campaign types are most appropriate
Keyword research
Creating the correct campaign structure to drive down costs
Your campaign ideas may result in several AdWords campaigns being created to be more effective
Creating many ‘ad extensions’ to make your adverts more compelling
Writing copy for many different adverts (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
Creating or providing input to several different banner adverts (if using display)
Setting up conversion tracking within Google Analytics (this can be simple, but can also be very time consuming)
Minor modifications to your website to allow conversion tracking

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.
This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.
The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

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